Think for a moment about how many hours a week you spend online using sites like Facebook, Twitter, Instagram and Google+. Now imagine all the other people using those same sites around the world, and the incredible potential of that network to persuade, communicate and connect. Inevitably these tools have moved beyond the social realm and have begun to make their way into the work environment – and employers want to capitalize on this trend.
Don’t underestimate the value that social networking skills can add to your job search portfolio. More and more companies today are looking for employees with expertise in this area to help them brand and market their services through online networks. In today’s global economy, you might work from Vancouver, correspond with clients in Beijing, attend a virtual Skype meeting with colleagues from New York and send a Twitter blast to reach thousands of followers all in one afternoon. It pays to be well versed in working with these tools.
Tip: Add your social media proficiency to your resume in a “skill summary” or “highlights of qualifications” section, and don’t forget to mention it in an interview if it is appropriate for the job.
And if you’re really savvy in this area…why not consider a career in social networking? Perhaps you can turn that passion into a job in this emerging field. Familiarize yourself with these and other job titles:
► Social Media Manager
► New Media Coordinator
► Digital + Social Media Specialist
► Content Strategist
► Web Communications Coordinator
For more information on how to use social media in your job search, please drop by our Self-Serve Resource Area and speak with one of our Employment Resource Specialists.